Perfectly Positioned for the Best of Blackpool

South Beach Promenade offers the best holiday location in Blackpool, perfectly situated close to everything this vibrant seaside town has to offer. A short walk takes you to bars, restaurants, cafes, amusement arcades, shops, and Bloomfield Road—Blackpool’s football ground. We are adjacent to Pleasure Beach, Water World, Sea Life, Blackpool Tower, and the famous Blackpool Circus. Tram stops are located directly outside, making travel around the resort easy and convenient, with day tickets available on board or from the tourist information centre.